Transmedia Storytelling 101

1.   Why is transmedia storytelling important in digital convergence communication?

Transmedia storytelling is important in digital convergence communication because it allows productions to live on in different platforms. This allows the production to enter the media convergence world, where audiences enjoy and strive to interact with different companies, organizations, or in this case, productions.  

2.   Why can the media business be beneficial more from transmedia storytelling in distributing their productions?

The media business can benefit from transmedia storytelling because it provides them with the means to communicate more ideas that they may not have been able to reveal in one medium. For example, Star Wars comics and video games can help reveal some additional background information for the movies.

3.   How can transmedia storytelling be beneficial for different bodies of audience in consuming productions?

When different bodies of audience continue wanting to consume more and learn more about the productions, transmedia storytelling allows the audience to continue its consumption, so the story never really ends.

4.   How can transmedia storytelling be worked out in terms of collective intelligence in the process of production?

Transmedia storytelling can be worked out in terms of collective intelligence because one portion of the audience may have read a comic, for example, and in forums, bring up information to be shared with fellow audience members.

5.   How does transmedia storytelling encourage the interactivity with the audience?

Transmedia storytelling encourages interactivity with the audience because after the audience consumes one medium, they look for additional ways to keep the story alive. In doing so, the audience can interact with the producers and other fans to discuss the production on several different platforms such as social media, video games, etc.

Photojournalism in the Age of New Media

The positives are that society will now have the chance to see a photo of something that the journalist would have only been able to write about.

Professional journalists need to be careful because they have very little in the way of verifying that these are actual photos taken from the scene of the story. In addition, the journalist has no way of knowing if they are dealing directly with the photographer with could be met with its fair share of copyright infringements. There might also be the difficulty of figuring out how to compensate the photographer.

The content of the photo may be called into question because there is not an easy way to verify that the content of the photo is what the “dealer” says it is.

Citizen photojournalism cheapens the work of professional photojournalists because it gives news organizations the option of outsourcing their photo needs to more citizen journalists.

All the aggregation that's fit to aggregate

Aggregation means the using content produced by other people and packaging them on one Web site.

The author calls Arianna Huffington “the queen of aggregation” because she has built a business model of taking posts from unpaid bloggers and placing the content on the Huffington Post. On the Huffington Post’s Web site, there are article links on the homepage that will actually link to another page. For example, an article titled, “Puerto Rico makes its most significant default yet,” is seen on the homepage of the Huffington Post. When you click on the article, it links you to a site called, “The World Post.”

Aggregation is a threat to professional journalism because it allows for the exploitation of less-qualified bloggers who are unpaid. These bloggers may have interesting thoughts, but in terms of journalistic integrity, most of these bloggers are not interested. However, the author does say The Huffington Post has now realized aggregation only takes you so far and has now hired more seasoned journalists, so it is still possible that professional journalism could enjoy a renaissance.

YouTube as Participatory Culture

Interaction online becomes key for the YouTube video production community because people, specifically young people, go to YouTube to watch and comment on videos. By doing that, the website allows its users to converge the video medium with a medium that encourages social interaction between the producer and the consumer. However, because the site allows users to post their own content free of charge, such an interaction encourages new producers.

Youthful consumers of YouTube typically begin as passive consumers on the periphery, but once they watch several videos, monitor the comment stream, they eventually develop a sense of comfort. Once that comfort is obtained, the consumer then joins in as active consumers, interacting with the audience by adding their thoughts in the discussion on the comment stream.

YouTube allows several of its most influential content producers to use their site as a source of ad revenue, which takes ordinary folk and turns them into rather rich and even more influential producers. In addition, YouTube really encourages the consumers to join in on the action by convincing them that their posts matter just as much.

YouTube's next step is continuing to serve as a site that blurs the line between producer and consumer. With its participatory culture, it is conceivable that YouTube will be able to inspire more involvement from their passive audience and create even more of a powerhouse.

Technology & Internet

Businesses use social media to be seen by consumers. The companies use people to refer their product or service to their friends by liking the company's page or posts. When a person "likes" a company it acts as a recommendation for all that consumer's friends and a vote of confidence for the company. In order to successfully use social media and create that presence, businesses must be persistent in their posting. Social media is not an easy fix, so persistence is key for companies trying to be seen. 

I was not surprised by the article's "Social Media is NOT" because for one thing, as a college student, I know how much Facebook has become an older woman pow-wow. My mother, grandmother and all of their friends are all over Facebook keeping tabs on their friends' families and what they're up to. So to hear that the fastest growing users of Facebook are women ages 45-60 is not surprising. In addition, I was not necessarily surprised that businesses cannot rely on social media as an easy fix. I've looked at content over and over without really beginning to take an interest in that organization or business. So persistence is certainly key there.

According to the article, "social media IS" the fastest growing sites on the web, which is certainly true in my case. In some way, shape or form, I am usually consuming social media content throughout the day. Social media is also free and only one piece of marketing, according to the article.

My biggest takeaway from the article is that when I work as a communication professional, I cannot give up on social media because I'm not seeing immediate results. Being persistent is the most important part of social-media-for-business use. In addition, understanding the demographics and the rise of older folk using Facebook is important. Trying to establish a trendy item or service for young people would be disastrous without understanding which social media to employ. 

Social Media Use is Soaring

1. Social media and mobile apps have made Internet use grow tremendously, so catering posts on social media to the mobile scene is a great idea for communication professionals. Facebook is still the Social-media goliath, but is down, while Pinterest, Google Plus and Twitter have all grown.

2. With the knowledge obtained in the article, it is clear that communication professionals must ensure that all of its content is easily accessible on PC and on the mobile platform. Jumping in on Twitter discussions about television is a great way to build your social-media brand and identity.

Web 3.0

According to the article "Web 3.0 in plain English (or how I became famous without knowing it)," Web 3.0 is also know as the "semantic web." With Web 1.0 is simply one publisher, creator, producer, etc. bringing content to a consumer who simply ingests the information. Web 2.0 is a different process, where producers of content end up both consuming and offering original content. The article uses Facebook as an example where the lines blur between both consumer and producer. However, Web 3.0 is all about computers understanding the context of content, such as understanding the nuances of human relationships.